Borrow Luxury Fashion? Wear it! Work it!

Finally!

I have waited long and impatiently for a solution to fashions biggest problem- the price tag and inaccessibility of high-end fashion! Wearing a designer gown used to mean that you had to have Cinderella’s magical fairy godmother. Or a super rich best friend whose clothes you got to borrow, while praying that you wouldn’t spill on them or have that midnight deadline.

Not anymore though!

Introducing Bliink.- Montreal’s first luxury retail rental service that lets you rent high-end designer dresses for a fraction of their retail price.  Conveniently accessible through its online web boutique as well as a showroom in the heart of Downtown Montreal for personalized styling appointments, Bliink. ensures that you never have to wear the same dress twice or have to worry about that dress you spent $650 on, but has been lying at the back of your closet, since you already got snapped at a social event.

What really strikes me as amazing though is the simplicity of the whole process. While being in the comfort of your home, you get to browse though the designers and collections you’re actually seeing on TV at the moment! A click here and along admiring stare there, and you just choose your dress, which day you want it delivered to your address, for what period of time, and you get 2 sizes shipped to you, perfectly in time for your red carpet night! ). After your big event place the dress in a pre-paid package and back it goes- no need to dry clean, they take care of that too! Or you could book a personalized appointment at their downtown showroom, and benefit from the advice of a personal stylist. Borrow from Christian Siriano, Badgley Mischka, Michael Kors, Diane von Furstenberg, David Meister and Tadashi Shoji just to name a few!

I can’t wait for Bliink. to open- a month of birthdays, weddings and cocktail parties typically leaves me with an impossible credit card bill and a useless waste of fashion once the trends are past. I like being fashion forward and Bliink. seems to have perfectly tapped into the unmet demands of women like us!

I’ve already got my eye on this Marc and James cocktail stunner!
What do you think?

Mark and James by Badgley Mischka

Bliink. will be having their Big Opening at the end of May. Stay tunes for my coverage on the launch party!

Bliink’s official website to rent gowns will only be up in April, however for more information take a look at their blog: www.bliinkmontreal.blogspot.com and www.facebook.com/bliinkmontreal You can also email them at bliinkmontreal@gmail.com