Borrow Luxury Fashion? Wear it! Work it!

Finally!

I have waited long and impatiently for a solution to fashions biggest problem- the price tag and inaccessibility of high-end fashion! Wearing a designer gown used to mean that you had to have Cinderella’s magical fairy godmother. Or a super rich best friend whose clothes you got to borrow, while praying that you wouldn’t spill on them or have that midnight deadline.

Not anymore though!

Introducing Bliink.- Montreal’s first luxury retail rental service that lets you rent high-end designer dresses for a fraction of their retail price.  Conveniently accessible through its online web boutique as well as a showroom in the heart of Downtown Montreal for personalized styling appointments, Bliink. ensures that you never have to wear the same dress twice or have to worry about that dress you spent $650 on, but has been lying at the back of your closet, since you already got snapped at a social event.

What really strikes me as amazing though is the simplicity of the whole process. While being in the comfort of your home, you get to browse though the designers and collections you’re actually seeing on TV at the moment! A click here and along admiring stare there, and you just choose your dress, which day you want it delivered to your address, for what period of time, and you get 2 sizes shipped to you, perfectly in time for your red carpet night! ). After your big event place the dress in a pre-paid package and back it goes- no need to dry clean, they take care of that too! Or you could book a personalized appointment at their downtown showroom, and benefit from the advice of a personal stylist. Borrow from Christian Siriano, Badgley Mischka, Michael Kors, Diane von Furstenberg, David Meister and Tadashi Shoji just to name a few!

I can’t wait for Bliink. to open- a month of birthdays, weddings and cocktail parties typically leaves me with an impossible credit card bill and a useless waste of fashion once the trends are past. I like being fashion forward and Bliink. seems to have perfectly tapped into the unmet demands of women like us!

I’ve already got my eye on this Marc and James cocktail stunner!
What do you think?

Mark and James by Badgley Mischka

Bliink. will be having their Big Opening at the end of May. Stay tunes for my coverage on the launch party!

Bliink’s official website to rent gowns will only be up in April, however for more information take a look at their blog: www.bliinkmontreal.blogspot.com and www.facebook.com/bliinkmontreal You can also email them at bliinkmontreal@gmail.com 

Ella 1- NYC 0

I have to say... I was waiting the end of the trimester so I can write in English... Not that I'm better in, In fact I'm way much better in French, but sometimes, the ideas have a better flow in English...well whatever 

Sunday night, Superbowl... not that I'm a huge fan, but still we have to watch it, plus my cousin and I, had pick the Green and Yellow...Victoire! So I was back in my messy apartment on St-Viateur with my cousin + boyfriend, my uncle and my little cousin a so sweet little baby girl of 5 months. 

I'm sitting there in an old living room, looking at the map of Montreal on the wall and having those memories. What a good time I had here: One best friends Party, Dinners, Rooftop and of course Love. Nostalgie. So to evade from that past year and came back to reality of the Superbowl 2011, I'm looking at the baby (I could have watch the Football game, but to be honest, I was just waiting the Black Eyed Peas…) so I looked at this little gorgeous doll so happy to be with people. 

And looking at her, I realised that I have no clue of when she was born. Hold on here, I'm good at this usually. I remember every single birthday of people close to me or not. What's going on? Then her mother said: August 21th. BANG! The Day of the year I'm trying to forget more than any day of my life. Damn it! Now I remember why I couldn’t remember and I couldn’t helped but wonder: What is it with love that we are so lost once it ends, that we just forget everything. I realised that I spend 5 months acting by automatism, that every single day of my life since August 21st have been a fuzzy memory. It’s supposed to be totally normal, a typical reaction after a loss. But suddenly, I saw every single moment I was trying to forget, one after an other just as if I was sittin on a train looking at the landscapes changing...NYC, Facebook, NY by bus, NY by plane, Albany, Barcelona, Facebook, laughs, Mojitos, Barca, Sex, Passion...every single details of my past relationship that I was trying to avoid for so many months.

But then I realised that this little sweetheart I'm holding, she'll always be a part of my life. She's so marvellous and every single August 21st, she's gonna grow up and bring a bit more of sparkling on that day. And just like that, after a therapist, a book on how to treat anxiety, way too much money spend on hairdresser, manicure, massages... way too much champagne and Gin&Tonic... Ella Saved The Date, and turns out she was my Green & Yellow teem : an unexpected victory after a really hard working season.

They say that when something bad happened to you, something good happened to someone else... well in my case I say that when something bad happened to you...Look around you, you'll see that something good is coming and it's gonna stay for ever... A baby was born and I'll love this princess every single day of my life! So what’s coming now… well I’m moving back with my two best friends, maybe in a messy apartment (sorry girls I hope not), but what’s coming next will always be better than the previous “coming next” and sometimes, the present is just perfect... so thanks to the Superbowl…How do I feel now?

Single and Fabulous... exclamation points!!!

Ok that helped... 

David Servan-Schreiber